- Enhanced sales lead generation by implementing multi-drip Hubspot e-mail campaigns initiative
- Acquired quarter-million-dollar client contract with local ISD chapter
- Established training program to improve customer support and greater attention-to-detail
   in service processes
- Strengthen company culture by implementing weekly meetings and monthly team-building exercises
- Identified growth area within the B2B market by focusing on key performance indicators
- Enhanced day-to-day business operations and efficiencies while steadily growing the team
- Managed editorial content calendar for social media platforms
- Drafted and submitted Press Releases, managed public and media relations and showroom       
   conference events
- Refined and managed SEO, SEM, and PPC strategies across all platforms to maximize online
   presence and RIO
- Implemented an affiliate referral program, utilizing Hubspot landing pages
- Successfully aligned the Marketing and Sales departments’ lead generation workflow

May 2018–Oct 2018
Fort Worth, Texas

MARKETING DIRECTOR AT LOBBYTV

- Managed apparel and bridal departments earning 80% of overall store gross sales
- Created and distilled in-depth material for team training, growth, and product knowledge
- Implemented social media platforms for employee education and community involvement
- Successfully managed both team and business for a profitable customer-centric environment
- Applied merchant skills towards apparel and bridal forecasts, new trends, and growth opportunities
- Responsible for recruiting and retaining top talent for shop benchmark and store success
- Supervised sales floor activities ensuring excellence in customer service and presentation of store
- Enhanced social media presence by adding strong visual photography and styling for editorial shoots
- Successfully executed a unique boutique pop-up event at Facebook Campus in Menlo Park, Calif.

Jul 2017 – Apr 2018
Palo Alto, California

SUPERVISOR at 
ANTHROPOLOGIE & co. | BHLDN

- Effectively managed in-house creative team, conducted weekly meetings, and set project milestones
- Executed more than 400 collateral projects company-wide comprised of triannual catalog, target     
   market brochures, recruitment booklets, and special request items
- Delivered successfully on a wide scope of projects ranging from architectural installments,
   philanthropic events to promoting niche classroom training, focusing on real estate, construction,
   automotive, welding, engineering, wind turbine, computer science, cosmetology, culinary and more
- Negotiated contracts with vendors and executed budgets, design and deliverables for various projects
- Reskinned and rescaled direct mail catalog and successfully decreased company annual expenditure
   by $50K
- Contributed award-winning ideas, concepts, photography, and visual direction
- Established and sustained successful business relationships with clients and vendors
- Managed talent on both print, digital and web for cohesive themes, and campaign initiatives
- Monitored off-site inventory warehouse for marketing materials and in-house print department

Dec 2012 – May 2017
Oklahoma City, Oklahoma

CREATIVE MANAGER at FRANCIS TUTTLE TECHNOLOGY CENTER

- Coordinated the pre-production phase for high-fashion editorial photoshoots
- Planned out the production schedule for photographers and fashion designers
- Managed public relations for social media editorials
- Designed sales collateral for prospective clients and blogged the latest fashion features
- Photographed 13 shows at New York Fashion Week Spring and Summer 2013 runway collection

Mar 2012 – Oct 2012
Brooklyn, NY

PRODUCTION COORDINATOR
at MODACYCLE

- Pioneered and developed an in-house creative team for the ACS signature fundraiser “Relay-For-Life”
- Recruited, hired, and supervised seasonal graphic designers
- Successfully formulated and implemented an artwork database workflow
- Supervised production of all creative— spanning over 20 states
- Managed daily artwork production logs and reported to department directors
- Coordinated with vendors on selection of print materials and design specifications
- Program successfully generated $3.3M in sales

Jul 2006 – Oct 2009
Oklahoma City, Oklahoma Area

LEAD PRODUCTION DESIGNER
at american cancer society

feb 2009 – jun 2015
Oklahoma, New York, and Global

Owner & Photographer
rachel renee photography llc

- Owned and operated a photography business focusing on the wedding and fashion industry 
- Clients consisted of regional and international customers 
- Various magazine features: Splurge, modaCYCLE, Oklahoma Gazette,
   Edmond Outlook, Artbeat, and Lipstick for Women
- Won the Red Bull Photography contest and was featured in Rangefinder magazine 

- Concepted, designed, and managed omnichannel marketing for 44 unique senior living communities
- Rebranded recent acquisitions and developed individualized collateral for both print and digital needs
- Social Media Marketing ad creation for Facebook, GMB, Nextdoor, and third-party website banners
- Tasked with managing Crisis/Covid-19 Communication for 44 WordPress websites and Facebook pages
- Successfully executed internal demographic market research database project for 44 communities
- Accelerated inbound lead growth by 90% by optimizing campaign strategies, adding lead sales
   funnels via Hubspot to websites, and corresponding along with Facebook form ads.
- More than doubled our email marketing campaign conversions by implementing legibility enhancements,
   UX flow, content, and A/B testing for mobile-friendly functionality
- Setup call tracking VoIP numbers for print, digital, and web to gain greater data in reporting for KPI’s
- Designed company milestone and investor pitch deck for parent company
- Video edited digital ads for social media campaigns and filmed internal educational video
- In-house photographer for leadership headshots and community real estate images

Jul 2019 – present
fort worth, texas

Senior graphic designer
at sagora senior living

- Enhanced sales lead generation by implementing
   multi-drip Hubspot e-mail campaigns initiative
- Acquired quarter-million-dollar client contract with
   local ISD chapter
- Established training program to improve customer   
   support and greater attention-to-detail in service
   processes
- Strengthen company culture by implementing weekly
   meetings and monthly team-building exercises
- Identified growth area within the B2B market by focusing
   on key performance indicators
- Enhanced day-to-day business operations and
   efficiencies while steadily growing the team
- Managed editorial content calendar for social media       
   platforms
- Drafted and submitted Press Releases, managed public
   and media relations and showroom conference events
- Refined and managed SEO, SEM, and PPC strategies
   across all platforms to maximize online presence and RIO
- Implemented an affiliate referral program, utilizing
   Hubspot landing pages
- Successfully aligned the Marketing and Sales departments’
   lead generation workflow

MAY 2018–OCT 2018
FORT WORTH, TEXAS

MARKETING DIRECTOR AT LOBBYTV

- Managed apparel and bridal departments earning 80%
   of overall store gross sales
- Created and distilled in-depth material for team   
   training, growth, and product knowledge
- Implemented social media platforms for employee
   education and community involvement
- Successfully managed both team and business for a
   profitable customer-centric environment
- Applied merchant skills towards apparel and bridal
   forecasts, new trends, and growth opportunities
- Responsible for recruiting and retaining top talent for
   shop benchmark and store success
- Supervised sales floor activities ensuring excellence in
   customer service and presentation of store
- Enhanced social media presence by adding strong
   visual photography and styling for editorial shoots
- Successfully executed a unique boutique pop-up
   event at Facebook Campus in Menlo Park, Calif.

Jul 2017 – Apr 2018
Palo Alto, California

SUPERVISOR at
ANTHROPOLOGIE & co. | BHLDN

- Effectively managed in-house creative team, conducted   
   weekly meetings, and set project milestones
- Executed more than 400 collateral projects company-
   wide comprised of triannual catalog, target market   
   brochures, recruitment booklets, and special request
   items
- Delivered successfully on a wide scope of projects
   ranging from architectural installments, philanthropic
   events to promoting niche classroom training, focusing   
   on real estate, construction, automotive, welding,
   engineering, wind turbine, computer science,
   cosmetology, culinary and more
- Negotiated contracts with vendors and executed budgets,
   design and deliverables for various projects
- Reskinned and rescaled direct mail catalog and
   successfully decreased company annual expenditure
   by $50K
- Contributed award-winning ideas, concepts,   
   photography, and visual direction
- Established and sustained successful business
   relationships with clients and vendors
- Managed talent on both print, digital and web for
   cohesive themes, and campaign initiatives
- Monitored off-site inventory warehouse for marketing
   materials and in-house print department

Dec 2012 – May 2017
Oklahoma City, Oklahoma

CREATIVE MANAGER at FRANCIS TUTTLE TECHNOLOGY CENTER

- Coordinated the pre-production phase for high-fashion     editorial photoshoots
- Planned out the production schedule for photographers
   and fashion designers
- Managed public relations for social media editorials
- Designed sales collateral for prospective clients and     
   blogged the latest fashion features
- Photographed 13 shows at New York Fashion Week
   Spring and Summer 2013 runway collection

Mar 2012 – Oct 2012
Brooklyn, NY

PRODUCTION COORDINATOR
at MODACYCLE

- Pioneered and developed an in-house creative team
   for the ACS signature fundraiser “Relay-For-Life”
- Recruited, hired, and supervised seasonal graphic
   designers
- Successfully formulated and implemented an artwork
   database workflow
- Supervised production of all creative—
   spanning over 20 states
- Managed daily artwork production logs and reported         to department directors
- Coordinated with vendors on selection of print         
   materials and design specifications
- Program successfully generated $3.3M in sales

Jul 2006 – Oct 2009
Oklahoma City, Oklahoma

LEAD PRODUCTION DESIGNER
at american cancer society

feb 2009 – jun 2015
Oklahoma, New York, and Global

Owner & Photographer
rachel renee photography llc

- Owned and operated a photography business                 focusing on the wedding and fashion industry 
- Clients consisted of regional and international                 customers 
- Various magazine features: Splurge, modaCYCLE,             Oklahoma Gazette, Edmond Outlook, Artbeat, and           Lipstick for Women
- Won the Red Bull Photography contest and was               featured in Rangefinder magazine 

- Concepted, designed, and managed omnichannel     
   marketing for 44 unique senior living communities
- Rebranded recent acquisitions and developed     
   individualized collateral for both print and digital needs
- Social Media Marketing ad creation for Facebook, GMB,
   Nextdoor, and third-party website banners
- Tasked with managing Crisis/Covid-19 Communication
   for 44 WordPress websites and Facebook pages
- Successfully executed internal demographic market
   research database project for 44 communities
- Accelerated inbound lead growth by 90% by optimizing
   campaign strategies, adding lead sales funnels via
   Hubspot to websites, and corresponding along with
   Facebook form ads.
- More than doubled our email marketing campaign
   conversions by implementing legibility enhancements,
   UX flow, content, and A/B testing for mobile-friendly
   functionality
- Setup call tracking VoIP numbers for print, digital, and
   web to gain greater data in reporting for KPI’s
- Designed company milestone and investor pitch deck
   for parent company
- Video edited digital ads for social media campaigns and
   filmed internal educational video
- In-house photographer for leadership headshots and
   community real estate images

JUL 2019 – PRESENT
FORT WORTH, TEXAS

SENIOR
GRAPHIC DESIGNER
AT SAGORA SENIOR LIVING

“Life is either a daring adventure or nothing.”

-Helen Keller