- Created Multi-Drip Campaign initiative funneling in over 10K in traffic 
- Established a training program to improve customer support and service 
- Acquired quarter million dollar client contract in the education arena
- Enhanced company culture by providing weekly meetings and monthly team building exercises 
- Built comprehensive marketing strategies and successful sales funnel framework 
- Identified growth within the B2B market by focusing on key performance indicators 
- Enhanced day-to-day business operations and grew internal and external departments 
- Managed editorial content calendar for social media channels and lead generation campaigns
- Managed media relations, PR, events and press release features on latest software innovations
- Refined SEO strategy for global marketing initiative and PPC with Google Adwords 
- Implemented an affiliate referral program and utilized Hubspot CRM integrations
- Increased revenue by aligning Marketing and Sales departments demand generation workflow 

May 2018–Oct 2018
Dallas/Fort Worth Area

MARKETING DIRECTOR AT LOBBYTV

- Managed apparel and bridal departments earning 80% of overall store gross sales 
- Created and distilled in-depth material for team training, growth, and product knowledge 
- Implemented social media platforms for employee education and community involvement
- Successfully managed both team and business for a profitable customer-centric environment
- Applied merchant skills towards apparel and bridal forecasts, new trends and growth opportunities
- Responsible for recruiting and retaining top talent for shop benchmark and store success
- Supervised sales floor activities ensuring excellence in customer service and presentation of store
- Enhanced omni-channel experience by adding strong visual presentation and styling editorial shoots
- Fulfilled and achieved company success of a uniquely scaled pop-up boutique at Facebook Campus


Jul 2017 – Apr 2018
Palo Alto, California

SUPERVISOR at 
ANTHROPOLOGIE & co. | BHLDN

- Successfully managed in-house creative team  and conducted weekly team project meetings
- Effectively executed more than 400 projects company-wide with materials comprised of
   triannual catalogs, target market brochures, recruitment booklets, and special request items
- Delivered successfully on a wide scope of projects ranging from architectural installments,                         philanthropic events to niche industries focusing on classroom trainings in real estate, construction,
   automotive, welding, engineering, wind turbine, computer science, cosmetology, culinary and more
- Negotiated and executed budgets, design and deliverables for various departments 
- Redefined catalog direct mailing standards and successfully decreased company expenditure by 50K
- Contributed award-winning ideas, concepts, photography and visual coordination 
- Established and sustained successful business relationships with clients and vendors 
- Managed talent on both print and web for cohesive themes and campaign initiatives 
- Monitored inventory of off-site warehouse for marketing materials and in-house Copy Center 


Dec 2012 – May 2017
Oklahoma City, Oklahoma

CREATIVE MANAGER at FRANCIS TUTTLE TECHNOLOGY CENTER

- Coordinated the pre-production phase for high-fashion editorial photoshoots
- Planned production schedule for photographers and fashion designers
- Managed public relations for social media editorials
- Designed sales collateral for prospective clients and blogged latest fashion features
- Photographed 13 shows at New York Fashion Week Spring and Summer 2013 runway collection 

Mar 2012 – Oct 2012
Brooklyn, NY

PRODUCTION COORDINATOR
at MODACYCLE

- Pioneered in-house creative team for the ACS signature fundraiser “Relay-For-Life” 
- Successfully formulated and implemented an artwork database for the t-shirt program
- Supervised production of all creative spanning over 20 states
- Recruited, hired and supervised seasonal graphic design talent
- Managed daily artwork production logs and reported to lead staff directors 
- Coordinated with vendors on selection of materials and printing specifications
- Program flourished and successfully generated $3.3M in sales

Jul 2006 – Oct 2009
Oklahoma City, Oklahoma Area

LEAD PRODUCTION DESIGNER
at american cancer society

feb 2009 – jun 2015
Oklahoma, New York, and Global

Owner & Photographer
rachel renee photography llc

- Owned and operated a photography business focusing on the wedding and fashion industry 
- Clients consisted of regional and international customers 
- Various magazine features: Splurge, modaCYCLE, Oklahoma Gazette,
   Edmond Outlook, Artbeat, and Lipstick for Women
- Won the Red Bull Photography contest and was featured in Rangefinder magazine 

- Created Multi-Drip Campaign initiative funneling in         over 10K in traffic 

- Established a training program to improve customer       support and service 

- Acquired quarter million dollar client contract in the       education arena

- Enhanced company culture by providing weekly             meetings and monthly team building exercises 

- Built comprehensive marketing strategies                         and successful sales funnel framework 

- Identified growth within the B2B market by focusing       on key performance indicators 

- Enhanced day-to-day business operations and                 grew internal and external departments 

- Managed editorial content calendar for social media       channels and lead generation campaigns

- Managed media relations, PR, events and press               release features on latest software innovations

- Refined SEO strategy for global marketing initiative         and PPC with Google Adwords 

- Implemented an affiliate referral program and utilized     Hubspot CRM integrations

- Increased revenue by aligning Marketing and Sales         departments demand generation workflow 

May 2018–Oct 2018
Dallas/Fort Worth Area

MARKETING DIRECTOR AT LOBBYTV

- Managed apparel and bridal departments earning           80% of overall store gross sales 

- Created and distilled in-depth material for                       team training, growth, and product knowledge 

- Implemented social media platforms for                           employee education and community involvement

- Successfully managed both team and business for a       profitable customer-centric environment

- Applied merchant skills towards apparel and                   bridal forecasts, new trends and growth opportunities

- Responsible for recruiting and retaining top talent for     shop benchmark and store success

- Supervised sales floor activities ensuring excellence
   in customer service and presentation of store

- Enhanced omni-channel experience by adding strong 
   visual presentation and styling editorial shoots

- Fulfilled and achieved company success of a uniquely     scaled pop-up boutique at Facebook Campus


Jul 2017 – Apr 2018
Palo Alto, California

SUPERVISOR at
ANTHROPOLOGIE & co. | BHLDN

- Successfully managed in-house creative team and           conducted weekly team project meetings

- Effectively executed more than 400 projects                   company-wide with materials comprised of
   triannual catalogs, target market brochures,                     recruitment booklets, and special request items

- Delivered successfully on a wide scope of projects         ranging from architectural installments,                           philanthropic events to niche industries focusing on       classroom trainings in real estate, construction,
   automotive, welding, engineering, wind turbine,             computer science, cosmetology, culinary and more

- Negotiated and executed budgets, design                         and deliverables for various departments 

- Redefined catalog direct mailing standards                       and successfully decreased company
   expenditure by 50K

- Contributed award-winning ideas,                                   concepts, photography and visual coordination
 
- Established and sustained successful                               business relationships with clients and vendors 

- Managed talent on both print and web for                       cohesive themes and campaign initiatives 

- Monitored inventory of off-site warehouse                       for marketing materials and in-house Copy Center 


Dec 2012 – May 2017
Oklahoma City, Oklahoma

CREATIVE MANAGER at FRANCIS TUTTLE TECHNOLOGY CENTER

- Coordinated the pre-production phase for high-             fashion editorial photoshoots

- Planned production schedule for photographers             and fashion designers

- Managed public relations for social media editorials

- Designed sales collateral for prospective clients and     blogged latest fashion features

- Photographed 13 shows at New York Fashion Week         Spring and Summer 2013 runway collection 

Mar 2012 – Oct 2012
Brooklyn, NY

PRODUCTION COORDINATOR
at MODACYCLE

- Pioneered in-house creative team for the                         ACS signature fundraiser “Relay-For-Life” 

- Successfully formulated and implemented an                   artwork database for the t-shirt program

- Supervised production of all creative spanning
   over 20 states

- Recruited, hired and supervised seasonal graphic             design talent

- Managed daily artwork production logs and reported       to lead staff directors 

- Coordinated with vendors on selection of materials         and printing specifications

- Program flourished and successfully generated $3.3M     in sales

Jul 2006 – Oct 2009
Oklahoma City, Oklahoma Area

LEAD PRODUCTION DESIGNER
at american cancer society

feb 2009 – jun 2015
Oklahoma, New York, and Global

Owner & Photographer
rachel renee photography llc

- Owned and operated a photography business                 focusing on the wedding and fashion industry 

- Clients consisted of regional and international                 customers 

- Various magazine features: Splurge, modaCYCLE,             Oklahoma Gazette, Edmond Outlook, Artbeat, and           Lipstick for Women

- Won the Red Bull Photography contest and was               featured in Rangefinder magazine 

“Life is either a daring adventure or nothing.”

-Helen Keller